Small businesses can fail for many reasons, including inadequate planning, insufficient capital, and an inability to adapt to change, just for starters. Understanding the potential pitfalls can help small business owners avoid them and boost their chances of success.
According to the Small Business Administration (SBA), there were 33.2 million small businesses in the U.S. as of 2022, with 4.2 million of those small businesses in California. And the Bureau of Labor Statistics reports in 2022 that about 20% of new businesses fail within their first year, while only 34.6% of all new businesses in 2012 managed to survive 10 years.
So, sobering statistics aside, how can you help your small business not only to survive but to grow and thrive? Read on to learn some of the most common reasons why small businesses fail and what you can do to prevent them from impacting the success of your business.
10 Reasons Why Small Businesses Fail
1. Lack of a clear business plan
2. Inadequate pricing strategies
3. Poor cash flow management
4. Resistance to change
5. Inaccurate financial records
6. Limited access to capital or credit
7. Not taking advantage of new technology
8. Poor customer service
9. Lack of resources
10. Inefficient operations
1. Lack of a Clear Business Plan
Think your business is too small to require a formal business plan? It’s a common assumption that can often spell trouble for your business from the outset.
Having a business plan that evolves with your business as it grows is essential to its success. Without a plan, it’s impossible to know what direction your business is going. It’s like driving with a blindfold and just hoping for the best.
When you have a well-defined plan, it provides clear focus and direction for your business and allows you to make more informed decisions. This helps everyone involved to stay focused and work more efficiently and allows your business to operate more smoothly. A strong business plan can also be useful in attracting investors and obtaining financing.
2. Inadequate Pricing Strategies
If your prices are too high, you may miss out on potential customers who may go to a competitor that offers lower prices. On the other hand, if your prices are too low, you may be unable to cover your costs and sustain your business for the long haul.
It’s important to do your research and compare market prices to ensure you are in line with the competition and appealing to your target audience. You should also revisit your pricing strategy over time to ensure it’s still competitive and profitable.
3. Poor Cash Flow Management
Money may not be the be-all and end-all of life, but it is the lifeblood of your business. Not only should you have a solid pricing strategy in place, but you need to carefully manage how much money is coming in and going out at any given time.
To ensure that your business has enough cash flow to meet its obligations, it’s critical to stay on top of your billing and invoicing and always be aware of your numbers. This will help you avoid the risk of overspending and ensure that your business remains financially healthy and out of the red.
Also, improving your cash flow will help you plan for the future and make sure you have enough money to prepare for the unexpected. We’ve all faced some tough lessons on this front during the past few years, thanks to COVID and its ongoing impacts on the economy.
At FusePhase, we highly recommend Bill.com to our small business clients for help with managing incoming and outgoing payments. There’s nothing in it for us by recommending them — we just think they’re grand and thought you should know.
4. Resistance to Change
Flexibility is an essential part of owning a business. If you’re resistant to change, you will find yourself left in the dust by the competition and ultimately miss out on potential growth opportunities.
Make sure your business has a strong financial foundation that will allow you to respond quickly and adapt to challenges or changes in the market. Having a flexible mindset can make all the difference in a small business’s ability to survive over the long term.
5. Inaccurate Financial Records
If your books aren’t accurate and up-to-date, you can’t have a clear understanding of your financial situation. And without visibility into your finances, it can be difficult to make well-informed decisions that will benefit the long-term growth of your business.
Block out time in the calendar to devote to cleaning up your books as soon as possible. Your finances are the foundation of your business and essential to its success, so it’s critical that you don’t neglect them.
If you and your team are having trouble staying on top of managing your books on a regular basis, it may be time to seek help from a professional accounting and bookkeeping service.
6. Limited Access to Capital or Credit
Having limited access to capital or credit can make it extremely difficult for small companies to reach the next stage of growth or even keep their businesses afloat.
If you’re looking for ways to fund your business and boost its financial standing, start by getting your finances in order.
Lack of funding can prevent small business owners from taking advantage of emerging opportunities and investing in new products and services. It can also limit the ability to hire more staff and expand marketing initiatives to drum up new business.
If you’re looking for ways to fund your business and boost its financial standing, start by getting your finances in order. Tidying up your books, looking for ways to improve your cash flow, and creating a realistic budget for your business will help to lay a solid financial groundwork you can build on.
7. Not Taking Advantage of New Technology
Gone are the days of manually managing mountains of paperwork, filing documents, and storing information in physical filing cabinets. And frankly, good riddance.
Nowadays, the most successful businesses are embracing cloud-based technology to help them run their operations more efficiently and streamline their processes. This technology provides a more organized and secure way to store and manage data, helping businesses save time and money.
Nowadays, the most successful businesses are embracing cloud-based technology to help them run their operations more efficiently and streamline their processes.
Better yet, the cloud also enables them to access their data from anywhere, anytime, allowing them to stay connected and informed. All in all, cloud-based technology has revolutionized the way businesses operate and has enabled them to become more successful.
8. Poor Customer Service
The best way to promote your business and its growth is to keep your customers happy. When your customers are happy, they will spread the word about your business and help to draw in more customers.
It’s essential to dedicate enough time, energy, and resources to give your customers the care and attention they need. Investing in customer service, providing quality products and services, and giving customers an overall positive experience are all ways to turn them into brand ambassadors. Doing so will help to ensure the success and growth of your business in the long run.
9. Lack of Resources
Running a business is not for the faint of heart. It seems there is never enough time, money, or qualified help to go around. Having an endless to-do list with limited resources can really stunt the growth of your business and keep it from reaching its full potential.
Also, finding and retaining qualified help can be a difficult endeavor, as there may not be enough funds to pay competitive wages or enough time to properly train and manage in-house employees.
From cloud-based technology to on-demand experts for hire to help fill personnel gaps, business owners have more user-friendly options than ever to help streamline their operations, improve efficiency, and better use their resources. With the right tools and strategies in place, business owners can take advantage of these solutions designed specifically with small businesses in mind and maximize their potential for growth.
10. Inefficient Operations
Streamlining your business operations can help you become more productive, efficient, and cost-effective. This can lead to increased profits and allow your business to scale more rapidly.
More efficient operations can also help you deliver more consistent, timely service to your customers. Happy customers will help any business to grow and thrive!
Take the time to analyze your current operations and identify ways to reduce costs and make processes more efficient. Invest in technology and automation to help reduce manual labor, and look for ways to eliminate unnecessary steps or redundancies.
Additionally, consider taking advantage of outsourcing services or partnering with other businesses to help with areas where you may need additional expertise or resources.
Read more: How to Make Your Business More Efficient
Set Your Business Up For Success
If you feel your business is stuck in a rut and on the road to failure, don’t give up too soon! You have resources available to you to help you get your business back on the right track.
A good place to start is to identify and address any issues that might be hindering the success of your business, and our team of finance and accounting experts at FusePhase can help. Whether it’s organizing your finances, establishing a business plan, or addressing operational inefficiencies — we’ll work with you as your partners to help your business become more successful.
Ready to get your business on track for more growth and profitability? Contact us today to discuss your options!
This article was originally published on March 20, 2016, and has since been updated for accuracy and relevancy.