{"id":655,"date":"2014-03-13T18:35:26","date_gmt":"2014-03-13T18:35:26","guid":{"rendered":"http:\/\/fusephase.com\/?p=655"},"modified":"2022-10-11T16:54:43","modified_gmt":"2022-10-11T16:54:43","slug":"need-social-media-business","status":"publish","type":"post","link":"https:\/\/fusephase.com\/blog\/need-social-media-business\/","title":{"rendered":"Why Your Business Needs Social Media"},"content":{"rendered":"\r\n

Accountants aren\u2019t exactly known for being the social type.<\/p>\r\n\r\n\r\n\r\n

We\u2019re generally tucked away in the back office to do our “bean-counting” (so to speak) while keeping human contact to a minimum. It\u2019s not that we don\u2019t like people (well, we can’t speak for all accountants) – this is just where we\u2019re most comfortable, thank you very much.<\/p>\r\n\r\n\r\n\r\n

So, it’s not surprising that the idea of using social media could make any accountant cringe. And then promptly go back into hiding in that back office.<\/p>\r\n\r\n\r\n\r\n

That\u2019s because social media is just so\u2026you know\u2026social.<\/i><\/p>\r\n\r\n\r\n\r\n

This is how we felt when we first embarked on social media for FusePhase (and we admit we’re still warming up to it). But we can now see that it\u2019s already playing a vital role in building relationships with our audience.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s why we think every business can benefit from a social media presence, even if you\u2019re working in an industry with a reputation for being a bit on the\u00a0stuffy<\/del> serious side – like finance.<\/p>\r\n\r\n\r\n\r\n

It’s all about relationships<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n

As you may already know, FusePhase was launched late last year (2013). We spent decades helping to build businesses for other people \u2013 it was time to apply our knowledge and experiences to building dreams of our own.<\/p>\r\n\r\n\r\n\r\n

As a way to network and build some momentum around the new business, we opted to establish a social media presence right out of the gate \u2013 even before our full-fledged website was up and running.<\/p>\r\n\r\n\r\n\r\n

Our expectations were relatively low \u2013 mostly because we didn\u2019t really know what <\/i>to expect. But the past few months have been eye-opening, to say the least.<\/p>\r\n\r\n\r\n\r\n

What we\u2019ve learned so far from our Google Analytics is that our involvement with social media (specifically Facebook<\/a>, Twitter<\/a>, and LinkedIn<\/a>) has helped to not only drive significantly more traffic to our website overall but \u2013 more importantly \u2013 bring us visitors who seem to be more engaged <\/i>with us and our site, which is what it\u2019s all about.<\/p>\r\n\r\n\r\n\r\n

Speaking from our own experience<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n

Here are some of our observations about our site\u2019s visitors from social media, as compared to visitors from other channels:<\/p>\r\n\r\n\r\n\r\n